The aim of this Ignite module is to provide producers of firewood with the knowledge and skills to promote and target their products and also give ideas on routes into the various markets.

Course content

• Marketing versus Selling
• The 4 ‘P's - Products, Places, People & Prices
• Identifying your customers
• Segmenting the market
• Routes to the marketplace
• Timber marketing techniques - Traditional and New

 This content is subject to change with developments in the sector